THE KOENIG GROUP
This marketing class provides attendees with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for attendees interested in strengthening or furthering their career as a marketing professional or decision maker. In this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.
Who Should Attend
All managers responsible for their firm's marketing, brand or divisional business and especially for those new to managing marketing, including brand managers, assistant brand managers and senior professionals wishing to refresh their skills. Plus anyone whose business would benefit from strategic marketing, Including executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing.